Truss Trade Show Booths – Design To Win

Design to win in the ever competitive trade show world with Display Truss on your side.

Trade show displays created with lightweight aluminum truss are becoming more and more popular for a number of reasons:

  • Portability
  • Lightweight
  • Modularity
  • Customization
  • Flexibility
  • Resilience
  • Cost effectiveness


Follow these simple steps to get the most out of your truss trade show booth:


Lets start by taking a look at the three main types of material that truss trade show booths are manufactured from, aluminum, steel and plastic.

Steel offers extreme strength but with it comes extreme weight. Shipping and handling costs for a steel exhibit are tremendous to say the least. Steel also does not hold its professional appearance for any length of time. Even when powder coated, every time it gets scratched the scratch will rust and will quickly become tarnished looking.

Plastic offers extremely light weight but does not offer longevity. To many people have been caught purchasing a beautiful modular trade show booth only to realize in short period of time that it is broken and worn.

Aluminum truss really is the only true winner when it comes to truss trade show booths. Its easy to handle, lightweight and clean. It holds its beautiful luster for years without any additional finishes and will provide years of service without concern.

Standing Out

No matter what kind of product or service you offer, standing out in the crowd is the ultimate goal. Do your homework, understand what your audience is looking for then bring it to the table. Bright colors and fun shapes will generally appeal to a younger audience and you can get away with more unique styles, while the adult crowd may appreciate modern designs with more muted colors. Remember not to stay too safe in color or shape choices — you still want to stand out.


Monitors, sound systems, back lit signage etc. all require cabling of some sort. Create a road map for your cabling, try to envision your future needs and incorporate this into the display from the beginning.

Space- The Final Frontier

As much as people like eye catching graphics and things they can touch and feel, keep in mind, people also like space. Making potential clients feel comfortable is critical. Keep all critical information at eye level. If you can, offer a place to sit or an uncluttered standing area. Keep signage direct and keep the important details for slideshows and brochures.


Industry Leading Aluminum Truss Systems –  VersaTruss

For more information on the VersaTruss Product Line Contact Us Today:

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Phone: 1-888-430-7613



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