Competing with the big guns in the trade show industry is not as hard as you think. But to be competitive you need to think big but on a small scale.
The first and foremost mistake that newbies to the trade show industry make is they will purchase an exhibit footprint at a trade show and simply set up a display table. This is a big mistake as patrons will take one look at your display and all they will see is unprofessionalism and a risk to deal with.
You need to have a proper booth structure. This is the key differentiator between a new company and a maturing company. Presentation is critical and you need to put your best foot forward at all times.
Once you have a structure, graphics is the next critical element in your journey to success. Get a professional to create and print your graphics. Make them bright, big, bold and beautiful. Create a logo that directly and clearly represents your product line and stay with it. Brand your company using that logo. Make sure that people will recognize your products and services simply by your logo itself.
Set your exhibit up in a manner that shows off your products and will draw people in using technology like monitors and sound systems.
The final ingredient is people. Your trade show is critical to your success. No jeans, dress for success. Hand pick your staff for your trade show exhibit. You want to have your business represented by people that are clean, dressed for the occasion and are knowledgeable about your products and services and above all are polite. You get one chance to make an impression, if you do a good job, people will come return, and more importantly they will talk to friends and colleagues.
Start small with a 10 x10 or 10 x 20 booth structure and grow your exhibit as your business grows.
VersaTruss has been in the truss trade show business for over 30 years. We have successfully grown our business model by focusing on new comers to the trade show business and keeping giving them the opportunity to start their trade show journey with an economical yet modular trade show structure that can easily grows in parallel with their business needs.
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Many of our customers have been with us since day one. They started out with a simple 10 x 10 modular aluminum truss structure and now have expansive displays that encompass up to 1500 square feet that all started with their initial 10 x 10 structure.