When was your last tradeshow? Did you have a trade booth? Did you have a lighting display truss?
Trade shows are important for any company. It is a way to engage the public and possible customers on every level. Trade shows and, in particular, trade booths help create and sustain a brand. In today’s market, brands are vital. A brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” In other words, a brand is the face of a company. Successful brand awareness will result in the customer’s ability to recall and recognize the brand under different conditions and link to the brand name.
One thing that helps with building successful brand awareness is a tradeshow booth, as it brings you face-to-face with customers; all while building relationships and assessing the competition. If anything, trade shows are wonderful opportunities to get attention and to do a little bit of research. However, just having a “booth” is not enough; you need a tradeshow display truss, visually drawing in customers with a holding display and lighting system that is securely in place.
At Versatruss, we know that you want to make an impression on your tradeshow audience. A poor tradeshow display will hurt your business by turning away customers. When you go to a classy dinner party, you dress up. Trade shows are the same way; they are a classy dinner party for companies. You cannot have a sloppy looking display booth.
To woo that customer base, begin with an aluminum exhibit truss system, courtesy of Versatruss. We will assist you in finding that perfect combination of the right lighting, kiosk design, banner frames, space frames and much, much more. Contact us today!
Doesn’t that look nice?