Miami Florida is now famous for the South Beach Wine and Food Festival (SOBEWFF) This coming year will mark the 18th edition of this beachfront event that promises to delight your palette with the latest tastes and teasers. Typically held on during the third week in February, this year the 20th to 24th, this elaborate event will feature over 100 displays spanning Miami-Dade, Broward and, for the first time, Palm Beach yes and apparently the rumor is true, Martha Stewart will be hosting a dinner here on the 21st of Feb. 2020. Over 70,000 attendees are expected. As in prior years, proceeds will benefit Florida International University’s Chaplin School of Hospitality & Tourism Management.
Now any grand event needs to have a front face that is attractive and tells patrons exactly where to go. This year is no exception with record breaking crowds expected. VersaTruss was contacted to create a front entrance archway that would provide easy access to the festival.
The intent was to guide all the guests through one entrance then they would be guided through a logical path ensuring that no exhibit was overlooked.
The solution was a square archway with full upright side panels then two cross panels that would house the promotional banners. This particular structure is assembled from the VersaTruss four cord aluminum truss configuration. It’s provides a modern appearance that gleams in the Southern sun. The beauty of this archway style is that the banners are simple and can be changed year after year providing a new look.
The second advantage to this particular setup is that it can be erected or removed if required quickly depending on the upcoming event.