VersaTruss Exhibit and Display Truss at the London Diary Congress
The London Diary Congress held at the Western Fair District: Metroland Media Agriplex in London Ontario, Canada brings Dairy Producers from across the province to see and learn what is new in the industry. It’s an excellent opportunity for companies to showcase their newest and top selling equipment, service or product to producers looking to improve their business efficiencies.
Lely is an international family business in the agricultural sector, who spends every day making producers’ lives easier with innovative solutions and tailored services. These solutions range from forage harvesting on the field to milk in the tank, providing advice on how to organize a dairy farm smartly with the use of management systems.
For their trade show and exhibition operations, they were looking for a structure that was detailed, provided a dedicated perimeter, could house lighting and monitors and of course could withstand adverse conditions as the display would be required to operate indoors and outdoors depending on the show requirements and location.
The perfect solution was a 10’x20’ four cord perimeter display booth with 2” main cords and .65” cross webbing that provided an extremely structurally sound display for their farming equipment display. Typically farming trade shows draw a large percentage of the local community and providing an environment that fosters comfort, security, draws in patrons from a distance and provides a means to display large bulky products in a safe spacious environment is critical to the success of presenters at these shows.
The 10×20 booth used by Lely not only provides space for their equipment, but provided ample room for potential customers to observe their products and talk for a while without feeling pressured. In addition, this display houses a small podium for scheduled product presentations.
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